Job Description
The Media Buyer is responsible for planning, launching, managing, and optimizing paid advertising campaigns across digital platforms to generate leads, sales, brand awareness, and measurable business growth. The role requires strong analytical skills, audience targeting knowledge, budget management, campaign optimization, and the ability to interpret advertising data to improve performance and return on investment.
Job Responsibility
1. Plan, create, launch, and manage paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant channels.
2. Conduct audience research and develop effective targeting strategies based on demographics, interests, behaviours, customer profiles, and campaign objectives.
3. Manage advertising budgets efficiently and allocate spending across campaigns, audiences, platforms, and creatives to maximize results.
4. Monitor campaign performance daily and optimize advertisements based on key metrics such as CTR, CPC, CPM, CPA, ROAS, conversion rate, leads, and sales.
5. Conduct A/B testing on creatives, headlines, copy, audiences, placements, landing pages, and campaign structures to identify high-performing combinations.
6. Work closely with content creators, graphic designers, copywriters, and marketing teams to develop effective advertising creatives and messaging.
Job Skills
Communication, Collaboration, Giving feedback
Experiences
Extra Benefits
